Summary
Derogatory comments made by political surrogates can generate significant media attention, but their actual impact on undecided voters is often minimal. Chris Christie, the former New Jersey Governor, highlighted this phenomenon when he criticized Mark Cuban’s remarks about Donald Trump and strong women, suggesting that such comments are unlikely to sway voters in the final days of an election.
Christie’s remarks came during a discussion on The View, where he emphasized that the influence of surrogates diminishes as Election Day approaches. He noted that voters are generally more focused on the candidates’ own messages and actions rather than the opinions expressed by their supporters. This perspective aligns with the broader understanding that while controversial statements may create noise in the media, they rarely change the core sentiments of undecided voters. As the election nears, voters tend to prioritize their established views and the candidates’ platforms over the distractions posed by surrogate comments.
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