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U.S. scrutiny of Google's online search monopoly

Summary

The U.S. Department of Justice (DOJ) is intensifying its scrutiny of Google, focusing on the company’s dominance in the online search market, which has been deemed an illegal monopoly. Following a ruling by US District Court Judge Amit Mehta, the DOJ is considering significant structural changes to Google’s business model, including the potential breakup of the company and the reevaluation of its default agreements with third parties.

This legal action marks a pivotal moment in U.S. antitrust enforcement, as the government seeks to address long-standing concerns about Google’s market power, which has been characterized by a near-total control of online search—reportedly 90% in the U.S. market as of 2020. The DOJ’s proposals may involve divesting key assets such as the Android operating system or the Chrome browser, as well as requiring Google to share its search data with competitors. These developments are part of a broader legal strategy against Google, which also faces challenges related to its advertising technology and app distribution practices, as highlighted by its recent legal battles with Epic Games. The outcome of this scrutiny could have profound implications for the tech industry and the competitive landscape of online services.

Context of the Antitrust Case

The current scrutiny stems from a trial that concluded last year, where the DOJ argued that Google’s agreements with smartphone manufacturers, including substantial payments to secure its search engine as the default, provided it with unparalleled access to user data. This arrangement has allowed Google to solidify its position in the market and expand its services, including the Chrome browser and Google Maps.

Implications of Potential Breakup

If the DOJ proceeds with its proposed remedies, it could fundamentally reshape how Google operates. A breakup or significant restructuring could enhance competition in the online search market, potentially benefiting consumers and other businesses. However, Google has dismissed these suggestions as “radical,” indicating that it plans to appeal any unfavorable decisions, which could prolong the legal battle and delay any changes to its business practices.

Future Developments

The DOJ’s detailed proposals are expected to be submitted in November, followed by a special hearing in April where both sides will present their arguments. Regardless of the eventual outcome, the case represents a significant shift in the U.S. government’s approach to regulating tech giants, echoing past attempts to rein in monopolistic practices, such as the failed breakup of Microsoft two decades ago.

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