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Costco expands into precious metals market with platinum bar sales

Summary

Costco is expanding its offerings in the precious metals market by selling platinum bars, priced at $1,089 each. This move comes as part of the company’s strategy to diversify its product lineup in response to the growing interest in precious metals among consumers.

The introduction of platinum bars reflects a significant trend where retailers are tapping into the investment potential of precious metals. As consumer interest in tangible assets rises, Costco’s decision to sell platinum aligns with its existing offerings of gold and silver products. This diversification not only caters to investors looking for alternative assets but also enhances Costco’s position in the competitive retail market. The success of Costco’s gold and silver sales likely influenced this expansion, indicating a robust demand for precious metals among its customer base.

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