Dueling freedom messages to Latina voters

In recent years, Latina voters have become an increasingly influential group, particularly as they have experienced notable gains in education and employment. However, they continue to face challenges such as lower pay and restrictive abortion laws in many states. Vice President Kamala Harris has focused her campaign messaging on “freedom” in relation to reproductive rights, including a woman’s right to make decisions about her own body and access to healthcare services like IVF. In contrast, Republican groups, including those supporting former President Donald Trump, are framing their message of freedom around economic concerns and criticisms of what they label as “socialist” policies. They aim to connect with Latina voters by emphasizing economic stability, job growth, and lower taxes, positioning their message as a safeguard against government overreach.

Democratic Messaging

• Reproductive Rights: Harris emphasizes “freedom” in the context of reproductive choices, arguing that women should have autonomy over their bodies without government interference.
• Safety and Voting: The campaign also includes messages about freedom from gun violence and the right to vote, appealing to concerns about personal safety and electoral access.

Republican Messaging

• Economic Freedom: Republican PACs are promoting “freedom” as economic opportunity, arguing against regulations they see as stifling growth and prosperity.
• Socialism Concerns: The GOP’s narrative includes warnings about socialist policies, a resonant theme for many Latinos who have experienced authoritarian regimes in their home countries.

Voter Engagement

Both parties recognize the critical role of Latina voters in the upcoming election, with efforts to mobilize this demographic through targeted messaging that speaks to their unique concerns and experiences. The competition for their support is evident in the contrasting strategies, as each party seeks to define what “freedom” means to Latina voters in a way that aligns with their political goals.