Summary
Kamala Harris’s advertising strategy has focused heavily on the implications of abortion bans following the Supreme Court’s Dobbs decision, which overturned Roe v. Wade. Her campaign has utilized powerful narratives and imagery to highlight the struggles faced by women and families under restrictive abortion laws, aiming to mobilize voters around this critical issue as the election approaches.
In the wake of the Dobbs ruling, Harris’s campaign has produced a series of advertisements that depict the harrowing experiences of individuals affected by abortion bans. These ads not only aim to inform voters about the potential consequences of these laws but also serve as a rallying cry for those who support reproductive rights. The campaign’s financial strategy has allowed it to outspend opponents significantly, with Harris raising $176 million compared to Donald Trump’s $97 million in early October, enabling extensive advertising efforts that emphasize the dangers of a potential Trump presidency and the extremist views of his allies, such as JD Vance. By framing the election as a pivotal moment for reproductive rights, Harris seeks to galvanize support and increase voter turnout among those concerned about the future of abortion access in America.
Harris 'outraised and outspent' Trump by an eye-watering sum in October - revealed
Oct. 25 / Daily Express Us / Provides a comprehensive financial overview of Harris's campaign, emphasizing her significant fundraising advantage over Trump while detailing the implications for advertising strategies and voter mobilization efforts. “ Kamala Harris has both outraised and outspent Donald Trump in early to mid-October for the election , according to Federal Election Commission filings....
New Harris ad previews Vance’s dangerous potential power if Trump wins
Oct. 2 / Dailykos / Highlights the risks of a potential JD Vance presidency, effectively framing the urgency of the election while employing vivid imagery and narratives that resonate with voters concerned about reproductive rights. “ If Donald Trump wins in November, there are various reasons why he might not be able to complete a second four-year term. That means Americans could suddenly...