Summary
Kamala Harris is actively engaging Latino communities in battleground states through a strategic campaign that utilizes surrogates to deliver her message. This approach comes as her support among Latino voters is notably lower than that of President Biden in 2020, prompting a focused effort to connect with this key demographic.
Harris’s campaign has launched a series of health care-focused advertisements aimed at highlighting her achievements and contrasting her policies with those of Donald Trump. These ads underscore her commitment to affordable health care, which is a significant concern for many Latino voters. Additionally, surrogates, including her husband Doug Emhoff, are being deployed to connect with Latino audiences directly, reinforcing Harris’s message and addressing the community’s specific needs. This strategy reflects the campaign’s recognition of the importance of Latino voters in securing electoral success, particularly in states like Pennsylvania, Arizona, and Nevada, where their influence can be pivotal. By leveraging personal stories and relatable experiences, Harris aims to build trust and rapport with Latino communities, emphasizing shared values over partisan divides.
Harris campaign aims at battleground-state Latino voters with new ad
Oct. 4 / The Hill / Explores Harris's bilingual ad aimed at Hispanic voters, emphasizing her record as California's attorney general. This piece provides insight into the campaign's broader strategy amidst shifting Latino voter dynamics. “ A new Latino-focused ad for Vice President Harris is courting Hispanic battleground voters by highlighting her record as attorney general of California. The...
Harris courts Latinos with health care-focused ads slamming Trump
Oct. 1 / Cbs News / Highlights Kamala Harris's targeted ad campaign and her focus on health care issues, while also addressing her lower support among Latino voters compared to Biden. Offers a detailed look at voter concerns and campaign strategies. “ Vice President Kamala Harris ' campaign is ramping up its efforts to win over Latino voters across battleground states with a health care-focused ad blitz...