Some of the world's biggest tech firms sign the EU's Artificial Intelligence Pact

The EU’s Artificial Intelligence Pact is a voluntary initiative that outlines three core commitments for participating companies: adopting governance strategies for AI deployment, identifying and mapping high-risk AI systems, and promoting AI literacy among staff. Although the pact is not legally binding, it sets the stage for the forthcoming AI Act, which is expected to impose stricter regulations on AI technologies starting in 2026. As the EU continues to implement measures like the Digital Service Act and the Digital Market Act, the absence of major players like Apple and Meta raises questions about the future of AI development and regulation in Europe.

Key Commitments of the AI Pact

• Governance Strategy: Companies must develop strategies to encourage responsible AI deployment and align with future regulations.
• High-Risk AI Systems: Participants are required to identify AI systems that may impact critical areas such as infrastructure and law enforcement.
• AI Literacy: Firms will promote awareness and education about AI among their employees to foster ethical development practices.

Implications for Non-Signatories

The decision by Apple and Meta to refrain from signing the pact indicates potential challenges in their relations with EU authorities, particularly as the regulatory landscape evolves. Both companies have expressed a willingness to engage in discussions, but their absence from the pact may limit their influence in shaping future AI regulations in Europe. As the EU prepares to implement the AI Act, the stakes are high for companies that either comply or face significant penalties, including fines based on global turnover.