2024 Election Campaign Issues

Hispanic voters, especially those from countries with authoritarian regimes like Cuba and Venezuela, are reacting negatively to symbols and terminology used by Democrats, such as the raised fist and the term “progressive.” These associations evoke painful memories of repression and political instability, leading many to distance themselves from the party. Political strategist Evelyn Pérez-Verdia highlights that nearly 150,000 Hispanic voters in Florida have left the Democratic Party since 2020, with many opting for “No Party Affiliation” or switching to the GOP, which they perceive as more aligned with their concerns. This discontent is compounded by a broader trend among voters, with a recent UnidosUS poll indicating a decline in support for Democratic candidates among Hispanic voters compared to previous elections.

Key Issues for Hispanic Voters

1. Economic Concerns: The economy remains the foremost issue for Hispanic voters, with significant attention on financial independence, job stability, and the cost of living. Many voters express frustration if they feel their economic concerns are not adequately addressed by either party.

2. Healthcare and Crime: Following economic issues, healthcare and violent crime are top priorities. A Pew Research Center survey indicates that 71% of Hispanic voters prioritize healthcare, while 62% are concerned about violent crime and gun policy.

3. Diverse Perspectives: The Hispanic electorate is not monolithic; different backgrounds lead to varied priorities. For instance, younger voters may resonate with progressive ideals, while older voters—especially those with experiences of political turmoil—may be more skeptical of such messaging.

Implications for the Democratic Party

The Democratic Party faces a critical challenge in effectively communicating with a diverse Hispanic electorate. As Pérez-Verdia notes, the party’s reliance on symbols that evoke negative associations could lead to further erosion of support. If Democrats fail to adapt their strategies to reflect the needs and concerns of Hispanic voters, they risk lower voter turnout and a potential loss of crucial electoral support.

Republican Gains

On the other hand, the GOP has been more successful in appealing to Hispanic voters by associating themselves with popular leaders from Latin America and focusing on issues that resonate with this demographic. Figures like Argentina’s Javier Milei and El Salvador’s Nayib Bukele are viewed favorably among many in the Hispanic diaspora, providing the GOP with a strategic advantage in the upcoming election.

As the election approaches, both parties must navigate these complex dynamics to secure support from the growing Hispanic electorate, which is projected to increase from 27 million to 36 million eligible voters by 2024.