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New Poll: Black Voters Motivated by Climate Messaging for Kamala Harris

Summary

A recent poll indicates that messaging focused on climate action is significantly motivating Black swing voters to support Kamala Harris in the upcoming election. The survey found that one in three Black voters across key battleground states expressed increased motivation to vote for Harris after hearing her climate plans, which contrast sharply with those of Donald Trump.

The poll, conducted by Climate Power, highlights the importance of climate issues to Black communities, particularly in battleground states such as Arizona, Georgia, and Pennsylvania. Findings suggest that Harris’s climate vision resonates strongly with younger Black voters, shifting their support by +5 points among those aged 18-34 and +9 points among Black swing voters. This indicates that her campaign’s focus on clean energy jobs and climate action could be pivotal in mobilizing this demographic, which has historically faced disproportionate impacts from climate change. The messaging also underscores the perceived threats posed by Trump’s agenda, further solidifying Harris’s appeal as a candidate advocating for environmental justice and economic opportunity.

Key Findings from the Poll

  • Support Shift: Black swing voters moved their support by +9 points towards Harris after hearing her climate action messaging.
  • Voter Trust: Over 80% of Black voters in battleground states trust Harris more than Trump on climate issues.
  • Increased Motivation: The poll revealed a 6-point increase in voter motivation following exposure to Harris’s climate messaging.
  • Concerns about Trump: 66% of Black voters expressed concern over Trump’s Project 2025 agenda, which they perceive as a threat to climate progress.

These insights suggest that climate change is not only an environmental issue but also a critical factor in political mobilization, particularly among Black voters, who could play a decisive role in the upcoming election.

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