Summary
The topic of consent requirements for AI-generated replicas of actors and deceased performers focuses on new legislation in California that mandates studios to obtain explicit permission before creating digital replicas of living actors or the likenesses of deceased performers. This initiative aims to protect the rights and legacies of individuals in the entertainment industry amid the growing use of artificial intelligence in media production.
In September 2024, California Governor Gavin Newsom signed two significant bills addressing these consent requirements. AB 2602 requires film studios to secure permission from actors before generating AI replicas of their voices or likenesses, ensuring that performers maintain control over their digital representations. Additionally, AB 1836 prohibits studios from creating digital replicas of deceased performers without consent from their estates, acknowledging the ethical implications and potential exploitation associated with using the likenesses of individuals who can no longer provide consent. These laws reflect a broader trend in the entertainment industry to establish clear guidelines for the use of AI technologies, balancing innovation with respect for personal rights and legacies.
Here is what’s illegal under California’s 18 (and counting) new AI laws
Sep. 29 / Tech Crunch / Highlights the breadth of California's new AI legislation, detailing key laws affecting consent for digital replicas of actors. Offers authoritative insights, though could benefit from a more focused narrative. “ In September, California Governor Gavin Newsom considered 38 AI-related bills, including the highly contentious SB 1047 , which the state’s legislature sent...
Here is what’s illegal under California’s 9 (and counting) new AI laws
Sep. 23 / Tech Crunch / Covers the evolving landscape of AI laws in California, with a strong emphasis on actor consent. While informative, it lacks depth on individual bills and could streamline some sections for clarity. “ California Governor Gavin Newsom is currently considering 38 AI-related bills, including the highly contentious SB 1047 , which the state’s legislature sent...
