The Apprentice box office performance

Despite initial buzz and an eight-minute standing ovation at Cannes, the film faced significant challenges in distribution and reception. Major U.S. distributors were hesitant to take on the project due to its controversial content, particularly a scene depicting Trump sexually assaulting his first wife, Ivana. This led to a protracted legal dispute with its financier, Kinematics, which ultimately delayed wider distribution until a buyout allowed the film to be released. Critics have noted that the film presents a complex portrayal of Trump, oscillating between being a damning critique and a surprisingly sympathetic character study. However, its performance suggests that the film has struggled to resonate with a broader audience, raising questions about its impact on public perception ahead of the upcoming presidential election.

Box Office Performance

• Opening Weekend Earnings: $1.58 million
• Box Office Ranking: No. 10
• Comparison with Other Films: Trailed behind films like Terrifier 3 and Joker: Folie à Deux.

Distribution Challenges

• Hesitance from Distributors: Major U.S. distributors passed on the film due to its controversial scenes and the legal threats from Trump’s camp.
• Legal Disputes: A buyout was necessary to finalize distribution, which delayed the film’s release until just before the election.

Critical Reception

• Mixed Reviews: The film has received a range of critical responses, with some praising its nuanced portrayal of Trump while others criticize its controversial elements.
• Impact on Audience: The film’s performance suggests it may not significantly influence voter perceptions of Trump, as many viewers are already familiar with his public persona.