Moreno's $25 Million Ad Campaign Targeting Brown on Inflation

Moreno’s advertising strategy includes a 30-second spot featuring a single mother discussing her struggles with high grocery prices, attributing her difficulties to Brown’s support for policies she claims are detrimental to Ohioans. This ad is part of a broader effort to connect Brown to the economic challenges faced by voters, especially in the lead-up to the November 5 election. The race is poised to be one of the most expensive Senate contests this cycle, with substantial financial backing from both candidates. Moreno’s campaign aims to capitalize on rising inflation concerns, framing his opponent as out of touch with the needs of Ohio families.

Context of the Campaign

• Strategic Timing: The ad campaign comes just weeks before the election, coinciding with early voting starting on October 8, 2024.
• Financial Stakes: With a total of $310.4 million expected to be spent on the race, Moreno’s campaign is a substantial investment aimed at swaying undecided voters.
• Political Landscape: Ohio has been a battleground state with a history of electing both Democrats and Republicans, making this race particularly competitive. Moreno’s campaign is also influenced by the broader political context, including support from former President Donald Trump, who is currently leading in Ohio polls.

By framing the narrative around inflation and economic hardship, Moreno seeks to position himself as a champion for Ohio families, contrasting his approach with Brown’s legislative record.