Summary
The “Cookie Election 2024” is a quirky tradition initiated by Lochel’s Bakery in Hatboro, Pennsylvania, where customers purchase decorated cookies representing presidential candidates Kamala Harris and Donald Trump. The sales of these cookies serve as an informal poll, with each cookie sold counting as a vote for the respective candidate, creating a light-hearted and engaging way for the community to participate in the electoral process.
Since its inception in 2008, the cookie poll has garnered significant attention, accurately predicting election outcomes in the first three cycles, though it faltered in 2020. As the 2024 election approaches, orders for the cookies have surged, with sales already exceeding those of the previous election cycle. Owner Kathleen Romano Lochel emphasizes that the cookie election is not a scientific measure but rather a fun distraction from the often intense political climate. The bakery has seen an influx of customers from various states, with some even purchasing cookies as wedding favors. Additionally, the bakery has engaged in community support, using proceeds to aid victims of natural disasters.
Sales Trends and Community Engagement
- Surge in Orders: This year’s cookie sales have surpassed 2020’s figures, with Trump cookies currently outselling those for Harris.
- Community Involvement: The bakery has become a local hub for political engagement, with customers sharing personal stories and participating in the cookie election in creative ways.
Challenges and Reflections
- Business Considerations: The owners face rising ingredient costs and view the cookie election as crucial for the bakery’s financial stability.
- Emotional Landscape: Despite initial hesitations about potential political sensitivities, the positive community interactions have reinforced the bakery’s decision to continue this tradition.
In summary, the Cookie Election 2024 serves as a unique blend of local business, community interaction, and political engagement, providing a light-hearted alternative to standard polling methods.
Oct. 29 / Vogue / Offers a deeper exploration of the bakery's challenges and emotional landscape, featuring owner Kathleen Romano Lochel's insights and memorable customer stories, emphasizing the blend of business and community impact. “ With Election Day rapidly approaching, anything that can stop you from staring at the latest polls and crying out from dread is a good thing—and for some...
Pennsylvania bakery known for election cookie poll swamped with orders
Oct. 6 / Dailykos / Highlights the bakery's booming sales and community engagement, capturing the light-hearted spirit of the cookie election while providing anecdotal evidence of customer interactions and local significance. “ A suburban Philadelphia bakery’s cookie “poll” that started during the 2008 presidential campaign as a joke between the owners and their customers has grown...